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Hellz was born the brainchild of Lanie & Bam in the gritty streets of New York and let loose upon the world 2005. Hellz aims to reintroduce strength, individuality and sexual empowerment with a sassy balls to the walls approach. Kill that cutesy, helpless, damsel in distress noise; the bad girls, bookworms and divas alike are represented. To reflect a woman deeper than the hyper-feminine stereotype. Hellz calls to all woman to confront conformity, tear down boundaries, and rewrite the rules. From the back alleys to the art galleries, suburb to Broadway, wake up take charge and let it be known. “LONG LIVE HELLZ!”