Category Archives: Fashion

Sneak peak: Versace for H&M

October 09, 2011   Pharah   No comments

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Video: Dr Martens – The Art Of Industrial Manufacture

October 05, 2011   MyNa   No comments

Dr Martens
Directed by Ivan Ogilvie.

A short video showing the process of making the infamous Dr. Martens Airware Boots.

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Paris Fashion Week: Comme des Garçons S/S12 (Womens)

October 03, 2011   Pharah   1 Comment



This all white collection by Rei Kawakubo for Comme des Garçons is dreamy, dramatic and absolutely beautiful. I really like the headgear.

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Paris Fashion Week: Kanye West

October 03, 2011   Pharah   1 Comment


Well…I dont even know where to begin, Im confused. I mean, I just really thought that Kanye’s debut collection would be crazy fresh and super dope, but this is just boring and looks nothing like Id thought it would. I was just expecting more, so much more from Kanye who got the chance to show off his very first fashion show at Paris fashion week. C’mon Kanye you can do better than this. I need to be thrilled, not bored.

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Mahoyo X M.Y.O.B.

October 02, 2011   Pharah   No comments

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Back in May when we were in NYC we did a photo session with our girls from M.Y.O.B. and B5000 art project, promoting their fantastic jewelry. If you like what you see, then you know what to do. M.Y.O.B. jewelry are now available at Mahoyo webshop. Their collection is as unique as they are limited so make sure to get one of these pieces NOW!
Check out the video with us modeling the brand in Brooklyn NYC. We had such a great day. Big up to M.Y.O.B and B5000 art project for being so cool and good to us!

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Ashish Gupta SS12!

September 29, 2011   Pharah   1 Comment


I sure do love this collection. Its so damn fabulous I almost couldn’t breath for a short sec. The collection has great mix of floral, animal and geometric prints, and sequin, lots and lots of hand embellished sequin as its the labels signature. Also dont you just love the flowers tucked in the boots? What a perfect detail.

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Photos: Mahoyo @Vintagemässan

September 27, 2011   MyNa   No comments

Vintagemässan
We had a successful weekend at Vintagemässan! Thank you everybody who came by and shopped at Mahoyo!

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Photos: Monki Hamngatan Opening Party

September 26, 2011   MyNa   No comments

Monki opening party
Last Thursday Monki had an opening party for their flagship store. We were DJs during that evening together with performances from MumsMums & Pianotransan and The Sweptaways. The place was packed, people were happy, drinking, eating macarons and dancing…as you can see the party was obviously dope.

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Vintagemässan 2011 x Mahoyo @ Strand!

September 21, 2011   Pharah   No comments


Mahoyo is one of the exhibitors at this fall’s vintage fair at Strand. We’re going to sell most of the stuff from our webshop, and also a lot of never seen before vintage treasures from all of our trips in the States and Europe. This is one great opportunity to upgrade your winter wardrobe with amazing vintage and secondhand gear and accessories! Go bananas!

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Casette Playa ss12 Video.

September 20, 2011   Pharah   No comments


Wanna get inspired? Then I suggest you check out Casette Playa’s ss12 collection video. Spring will be here sooner you think my friend.

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