Category Archives: Fashion

PREMIERE: South African brand BABATUNDE at Mahoyo

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Now it’s here; the Johannesburg based brand Babatunde is up on Mahoyo webshop. You can find bow ties from Babatunde’s first collection and caps from the latest collection ‘Capulana Fever’. Make sure you get your hands on one of these fresh items, it’s very limited.

The Capulana Fever Cap Collection
“The Capulana range is inspired by Mozambique and it’s vibrant fabric. Known as “Capulana” to the local people, the colorful prints are typically sold as 2m x 1m pieces or “sarongs”. Mozambican uses the fabrics as wrap around skirts or for carrying babies on their back. Head-wraps are also a common use for the Mozambican woman. Men in Mozambique have shirts and trousers made with the capulana.

This collection is a tribute to Mozambique and it’s beatutiful people. All fabrics for this range was sourced from Mozambique.”

GET IT HERE…

Mahoyo presents BABATUNDE

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We met up with Gareth Cowden in Johannesburg, our newfound friend, a fashion stylist and the creative mind behind the brand BABATUNDE. We found out about Gareth and his brand BABATUNDE through Celeste who runs the blog Dumbanenguebyceleste based in Stockholm, where she introduces African brands to the Scandinavian market. You will soon find Babatunde at our WEBSHOP.

Photos: Johannesburg Street Style

Johannesburg Streetstyle

Photos: Cape Town Street Style

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We love to capture the street style from everywhere we travel, and Cape Town was a treat for the eyes. Some of the pictures you’ve already seen at our Instagram, if you haven’t you should follow us there.

Elle Magazine Sweden x Mahoyo

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Well lookie lookie, we are featured in the latest Elle magazine Sweden. In this reportage you can read about our and 4 other übercool and stylish women’s impact and journey in the swedish dj scene. Go on and get your copy.

Cape Town: Cinder & Skylark


We met up with Michelle from the street style blog Cinder & Skylark during our trip to Cape Town.

Here’s more photos from our photo shoot.

Thank you Michelle for showing us around Cape Town.

SALE 50-70% OFF

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Who Is Dirty Paraffin?

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2013 has started off real good, and things just went from good to real damn sweet, why? We just booked tickets to South Africa BAAM!!! And after watching this documentary we are getting very excited about this trip. If we are lucky enough we might just bump into super inspiring people like these two young men in DP.

“A short documentary on South Africa’s up and coming music duo, Dirty Paraffin. Okmalumkoolkat and Dokta SpiZee’s lyrically witty and clever primer stove music is making waves on the local and international music scene. Some call their music electronic-kwaito, other call it rap, but they prefer to not to put their music in a box”.
Get with it, check out the documentary below.

Video: Mahoyo on Monki TV

Monki TV
We are on Monki TV talking about some of the things we do at Mahoyo.

Watch the video below.

Webshop Update: Jackets!

Vintage Hand Knitted Suede Jacket
The webshop is updated! We’ve got some great jackets for you.

Check it out below.