[Photo: B5000 Art Project]
Welcome to the new and improved Mahoyo 2.0. To make things easier we have gathered all the things we do in one great site. Mahoyo has over the years become more than a shop and a blog, we are nowadays also a DJ-crew and we keep on evolving. Being apart of Mahoyo is being apart of something fun, creative and inspiring. We simply do what we love and we love what we do!
Mahoyo – Spreading culture through music and fashion. We love to travel to find inspiration and illuminate different subcultures around the world.
All images © 2008 Mahoyo.com
The concept behind Mahoyo webshop is to sell a lifestyle that puts the individual in focus. The clothing is mainly influenced by hip-hop and sports culture, where we want to convey a mix of streetwear and high fashion.
In a world where the big fashion companies dominates and set the trends, our ambition is to offer our customers the feeling of being unique. We want the customers/individuals to be the trend-setters and follow their own path when it comes to style etc. Therefore it’s very important for us to constantly look for brands that are not represented in too many stores, and to keep it as unique as possible, we try to keep each piece you find at Mahoyo very limited. To further strengthen the concept we have also launched a vintage shop, Mahoyo Vintage, as we our selves love vintage fashion and the whole idea of unique clothes with a history. Each Mahoyo vintage garment is a one of a kind and has been carefully selected.
Doing just one thing has never been our cup of tea. Early 2010 we started to spin tracks as it was something we had been wanting to do for a while. Our passion for fashion got us to start Mahoyo.com with brands from all over the world and the next step was to take the love for music to another level. Dj:ing came as a natural step for us as music has always been a big part of our lives. By playing a unique mixture of hip hop, r&b, dancehall, kuduro and house we aim to make our crowd go bananas on the dance floor. We want to do more than spin tracks, when we are behind the decks we go all out to win the hearts of our crowd and we do so by giving them a real show. It’s all for the love of music and dance.